Keeping up with the Firm

November 12, 2012

Shannon Lambe
Marketing Coordinator

It’s crazy how time flies when you are working for one of the best accounting firms in the nation! Almost four years ago, I started with PKM in the Marketing department, and over these past few years I have had the pleasure of seeing the firm grow and acclimate to the changes in today’s financial environment. It has been a challenging, yet extremely rewarding experience to not only learn about the accounting industry, but also be able to apply marketing knowledge and concepts to assist in providing a positive image to the PKM name and brand.

From organizing and overseeing events, creating promotional materials, to providing insights and strategies to keep PKM up to date with today’s expanding marketing platforms and tools, I have gained an invaluable amount of experience. Not to mention that it is great to be with a firm that is eager to keep up with the changing times! While the marketing department is only a small section of the firm, it is still crucial to know both internal and external news and updates that may effect the firm. Also, since the field of marketing is always evolving, it keeps me on my toes, so there is never a dull day here.